7. Arts Audiences publishes key reports from the Build Your Audience Scheme
Arts Audiences has published two key reports of interest to arts organisations looking to explore better ways to connect with and engage audiences. Under the Build Your Audience Scheme, marketing consultant Heather Maitland worked with Butler Gallery in Kilkenny, and the Ark, a cultural centre for children who were working in partnership with IMMA.
Reports from both cases are now available. The report from Butler Gallery provides a great insight into how to measure the audience of a gallery, and is available here.
The report from the Ark working in partnership with IMMA, will be of great interest to those seeking to engage with schools audiences, and is available here.