Arts Audiences is a partnership initiative of the Arts Council and Temple Bar Cultural Trust.  Arts Audiences has published reports from two of their schemes which will be of interest to arts organisations:

1. The first is the report of Galway Arts Festival on their mentoring by Google in the use of Google Adwords. If you have been thinking about using Adwords, or are already using it but looking for advice as to how to do better, you may wish to read this report. It  is a “how to” guide and includes the results of the campaigns run. Please click the first link below.
2. Under the Cultural Tourism scheme, two organisations – the Linenhall Arts Centre in Castlebar and the Model Arts in Sligo – were mentored and guided by marketing consultant, Annette Nugent in how to make their organisations more visible and attractive to visitors to their area. Reports of what they tried and what worked are here. Please click the second link.

http://artsaudiences.ie/2011/12/galway-arts-festival-google-adwords-2011/

http://artsaudiences.ie/2011/12/cultural-tourism-build-your-audience-scheme-2011-reports-here/

These schemes are run with the intention of helping arts organisations to learn from each other – and Arts Audiences recommends reading them.

Annette Nugent will also be generating a “how to “ guide about how to work with local partners to increase cultural tourism which will be published early in the New Year.