Arts Council Logo Refresh
The Arts Council logo which was first designed close to twenty years ago, has been given a subtle refresh to enhance legibility and make it suitable for both print and digital expression.
The original Arts council typeface Frutiger has been replaced by Patron, which is a sans-serif grotesque, chosen for its characteristic angled terminals and clean lines.
This new type composition has been extended to the Arts Council funding logos where a customised stencil variation of Patron has been introduced. The new range of funding logos have been streamlined and crafted for each segment of the arts, to work in any environment on any background, both as flat graphics and animated as appropriate. They can also present in any colour, chosen at the discretion of the designer.
All logo files and accompanying guidelines are available to download from the Arts Council website.