Arts Audiences are delighted that their partnership with Google which began last year has been expanded. There are now two elements to the partnership and organisations in receipt of Arts Council funding are able to apply for either scheme, both of which are free of charge.

1. Google@The Arts Council – online marketing and making the most of online tools

Arts Audiences are hosting an afternoon on 18 February in the Wood Quay venue in Dublin's Civic Offices. Google staffers will give you some tools to identify strategies and goals for your online marketing. They will also show you how to use the tools which are available, including Google Analytics and Adwords.

Further information and registration

• Further information, including how to register can be found here.

2. Google mentoring

Arts Audiences are running the Media Mentoring Scheme again in 2011.  The scheme provides mentoring to arts organisations on on how to build relationships with new and existing audiences online.

Google staffers mentored three arts organisations in 2010 through Arts Audiences and case studies were published, which you can find here.

Below are some testimonials from previous recipients of the mentoring:

Derek Kelly, The Gate Theatre (mentored 2010)

"The impact of the mentoring scheme on the Gate’s online strategy has been enormous. Much of the guesswork has been taken out of the attempts to reach more customers and to retaining our existing audience. We have changed the way in which we communicate with potential audiences and can measure the results of our efforts."

Conor Malone, Balor Arts Centre (mentored 2010)

"My website traffic increased by 20% and internet sales for a targeted performance were up to 25% (still not earth-shattering but progress is progress)."

The deadline for applications for this scheme is 28 February 2011 at 5pm.

Further information

• Further information on this scheme and how to apply can be found here.