Sometimes there are actually simple steps we can take as individuals and organisations to make our resources reach further.
This month’s bulletin highlights again Google @ the Arts, in association with Arts Audiences on Friday May 10 2013 11am – 5pm, at Google Ireland, Grand Canal Street, Dublin 4. Google @ the Arts is a training day for arts organizations. The day is free to attend and places are limited.
The training is aimed at helping arts organizations to improve their online presence and enhance the customer experience, increasing engagement and sales.
Now Culturefox, the Arts Council's free listings guide to Irish cultural events, has received a little TLC in recent weeks – we have upgraded the app to make it even more useful with a new 'search by date' feature for users.
The majority of arts organisations are small organisations with limited resources and people who must perform many tasks to keep the show on the road. Social media is a means by which with small budgets or maybe none, organisations can make a big impact. Through Culturefox and social media existing audiences can be reached and new ones cultivated.
In the past marketing was largely about budget and to an extent it still is. But now it’s increasingly possible to market successfully for less. This is important for venues and for art forms that have a dedicated but not necessarily enormous following. Traditional marketing and word of mouth matter a lot but social media can reach niche followings, including ones far away.
Use of the internet is nowhere more important commercially than in the travel industry. By utilizing Culturefox and all the other tools available, the visitor market can be effectively accessed by arts organisations around the country.
Increasingly the Irish public and visitors, because of the importance of the internet and social media for people travelling, are reachable virally. One of the practical things the Arts Council can do is enable organisations to be smarter about how they use the web and social media, Culturefox and Google@the arts are two practical examples of this type of support. We hope the sector find them useful and of benefit to their organisations.